Mahindra Thar Roxx: Mahindra, one of India’s most trusted carmakers, has created a strong presence in the SUV segment. The Mahindra Thar, which has always been popular among off-road lovers and adventure seekers, is now witnessing a massive shift in consumer interest. In the first quarter of FY2026, the new Mahindra Thar Roxx has recorded double the sales compared to the 3-door variant. This change shows that Indian customers are looking for more practical and stylish SUVs with better space and comfort.
Overview Table – Mahindra Thar Roxx vs 3-Door Thar (Q1 FY2026)
| Feature | Thar Roxx (5-Door) | Thar 3-Door |
| Sales in Q1 FY2026 | Over 14,000 Units | Around 7,000 Units |
| Seating Capacity | 5 Adults + More Boot Space | 4 Adults + Small Boot |
| Practicality | High (Family Friendly) | Moderate (For Adventure Use) |
| Road Presence | Bold and Premium | Rugged and Compact |
| Fuel Options | Petrol & Diesel | Petrol & Diesel |
| Drive Modes | 4×2 and 4×4 | 4×2 and 4×4 |
| Price Range (Expected) | ₹15.5 – ₹18.5 Lakh (Est.) | ₹11 – ₹15 Lakh (Est.) |
Design & Road Appeal
The Mahindra Thar Roxx comes with a bold 5-door design. It looks more premium and stylish than the compact 3-door version. With larger dimensions and better road presence, the Roxx version attracts urban buyers who want both style and utility in one package.
Its muscular look, wider stance, LED lights, and bigger alloy wheels give it a strong identity on Indian roads. While the 3-door Thar is perfect for off-road enthusiasts, the 5-door Roxx adds comfort and family use to the mix.
More Space More Buyers
One of the biggest reasons for the Roxx’s growing sales is interior space. The 5-door version offers better legroom, boot space, and rear seat comfort. This makes it a perfect SUV for families and long-distance travellers.
Customers are now choosing practicality over raw adventure. The Thar Roxx gives that balance – a tough SUV that can also work for everyday use, weekend trips, and even office rides.
Engine, Mileage & Drive Options
The Thar Roxx is expected to come with the same engine options as the 3-door variant:
- 2.0L mStallion Petrol Engine
- 2.2L mHawk Diesel Engine
Both engines are powerful and offer smooth performance. Buyers can also choose between 4×2 and 4×4 options depending on their need. For those who don’t need off-road capabilities, the 4×2 Roxx will be more affordable and fuel-efficient.
The mileage figures are expected to be similar to the 3-door version, around 14-16 kmpl, depending on the variant.
Why Are Sales Growing?
Here are the main reasons why the Thar Roxx is winning more customers:
- More Practical – Suitable for daily driving and family use.
- Stylish and Premium – Attracts urban buyers.
- Spacious Interior – More comfort for passengers and storage.
- More Features – Expected to include a larger touchscreen, sunroof, and advanced safety tech.
- Brand Trust – Mahindra has built a strong image with the Thar name.
Features & Tech
The 5-door Thar Roxx is expected to come loaded with:
- A 10-inch touchscreen infotainment system
- Connected car technology
- Sunroof (segment first for Thar)
- Cruise control
- 6 airbags, ABS with EBD
- Rear camera and sensors
These features make it a better all-rounder compared to the 3-door model, which is more basic and off-road focused.
Price & Market Position
The Mahindra Thar Roxx is expected to be priced around ₹15.5 to ₹18.5 lakh (ex-showroom). This pricing still makes it more affordable than full-size SUVs like Scorpio N or Toyota Fortuner, yet more premium than compact SUVs like Brezza or Nexon.
This price positioning is helping Mahindra grab customers who want a powerful SUV without spending too much.
Final Words
The Mahindra Thar Roxx is clearly the new favourite in the SUV market. Its combination of ruggedness, comfort, modern features, and spacious design is attracting more buyers than the 3-door version. The sales figures from Q1 FY2026 prove that Indian customers now prefer multi-purpose vehicles that serve adventure as well as daily needs.
